Job Order #8055

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Posted Date: 6/21/2019
Job Category: Computing/MIS
Position Title: Consumer Marketing Analyst
Salary Range:
Location: St. Louis, Missouri, USA
Desired Skills:
Description: The role of the Consumer Marketing Analyst is to provide reporting and analytics that support the development and strategy for all of consumer marketing efforts. The Marketing Analyst will have experience mining and interpreting data for multi-channel marketing campaigns, digital products, social media and direct consumer behavior, providing insights about performance data and highlighting how data aligns with defined business goals and metrics.

High level job requirements

• Develop and produce meaningful marketing dashboards and reports on a weekly, bi-weekly and/or monthly basis that drive content and campaign strategies
• Analyze data from the consumer usage of all multi-channel marketing efforts, including all digital products and social media, providing insights and proactively making recommendations to improve the overall consumer experience
• Analyze consumer behaviors, utilizing customer and third party data, to provide insights that enable strategy development for marketing efforts
• Support large, disparate data sets with analytic concepts to inform consumer segment decisions, propensity models, marketing performance forecasts & cohort analyses

Essential Duties and Responsibilities

Consumer Marketing Analytics
• Understand & build customer data sets to aid in understanding of key marketing behaviors, including acquisition, conversion, engagement & retention
• Build & manage customer analytics dashboards and reports
• Support the development of predictive models that aid in acquisition & retention efforts
• Analyze performance & mix of digital & traditional marketing tactics
• Provide data to CRM team for optimization & analysis of campaign marketing tactics
• Create insights, contributing to ongoing strategic & analytic marketing development
• Assist in creation and definition of A/B & multi-variate tests

Digital Analytics
• Administer & manage digital analytics tools – Adobe Analytics & Google Analytics
• Administer & manage digital tag management tool – Adobe DTM
• Support key conversion points in the marketing funnel, including landing pages, calls-to-action, and lead generation forms
• Act as subject matter expert for digital and social analytics data
• Build reporting & dashboards for all digital platforms
• Analyze and interpret trends; provide actionable insights based on available data
• Support organic search & organic social marketing efforts, assisting in goal-setting based on impressions, clicks, traffic and conversions

Marketing Operations
• Build & review URLs & digital tags for use in marketing campaigns
• Support analysis of internal communications digital products (Poppulo, Intranet)
• Support administration & analysis for inbound digital response tools (Click-to-call, Online Scheduling, etc.)
• Collaborate with technology services, Community Relations, Media Relations, Creative, Consumer Analytics and CRM team to develop ongoing reporting and analytics requirements
• Change Management - Embrace fluidity of the healthcare industry and changes likely to occur in coming years, acknowledging that ministry needs will require role variation for all. Our entire department will be required to accept change and to lead through it.

Education Requirements
• Bachelor’s degree in Marketing, Finance, Accounting, Statistics or Computer Science required

Experience Requirements
• 3+ years in multi-channel marketing analytics
• 2+ years in digital analytics, preferably with Adobe Analytics and/or Google Analytics
• Expert level experience with data visualization, data management & analysis tools
• Experience in building, converting & managing large, complex relational data sets
• Experience with data extraction & manipulation techniques & statistical methods

Skill Requirements
• Experience in working within a marketing/business intelligence environment
• Strong understanding of linkage between IT & Marketing
• Highly analytical and able to derive meaning from data through testing and optimization
• Past experience with web analytics, statistical and A/B testing, and inbound marketing tactics
• High level of experience working with digital analytics tools
• Experience with marketing tools such as Google Adwords & DoubleClick
• High level of experience in data analysis and advanced Excel
• Organized, reliable self-starter with strong creative thinking, analytical, problem-solving, decision-making and interpersonal skills
• Ability to work independently and collaboratively
• Credible and articulate, with excellent communication, presentation and interpersonal skills
• Ability to relay analytical insight to stakeholders, with various levels of analytical and digital knowledge and at all levels of the organization
• Meticulous attention to detail, with an overall passion for continual improvement
• Ability to thrive in a fast-paced, high-energy environment
• Possess high degree of integrity and moral character

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